A Case Study: 24/7 Card & SocialKaty

Campaign: Vote for Miss 24/7 Card                                          


  • Increase brand awareness
  • Get more Facebook likes
  • Drive visitors to 24/7 Facebook page
  • Increase customer engagement

SocialKaty used Fotobabble for Facebook Timeline to launch and run their contest. Fans voted for their favorite Miss 24/7 Card contestant out of twenty-four stylish, confident Filipino-American women. The lucky lady chosen to be Miss 24/7 Card would represent the Filipino community in the United States. 

What they found: fans love to vote! And they love to share. Over 2000 people voted in the contest and over 500 people shared their vote with friends. 24/7 Card also set up a “like gate” on the contest page, which generated over 3,933 new likes in less than a month!

Part of 24/7 Card and SocialKaty’s huge success was their quality content. The team customized the Fotobabble for Facebook Timeline app to create a unique landing page for the contest using clear calls-to-action and an embedded video introducing the Miss 24/7 Card contestants. The use of eye-catching graphics and voting capabilities further engaged users leading to over 6,000 page views in the first few days of the contest!

As far as Facebook contests go, we’d vote this one high on our list in terms of campaign successes. It’s a great example of how a little creativity and Fotobabble for Facebook Timeline can expand your community and virality in a short amount of time.

About 24/7 Card: The 24/7 Card is a prepaid debit and remit card for Filipinos living in the United States. It’s one powerful card – you can shop, pay bills, withdraw money from ATMs, and send money to friends and family in over 20 countries, including the Philippines.

About SocialKaty: SocialKaty is a team of social marketing “assassins” who manage Facebook/Twitter accounts for businesses and get “legendary” results.

About Miss Philippines: The Miss Philippines USA Beauty Pageant is a celebration of the beauty, grace, elegance and confidence of young Filipino American women and their culture.

About Fotobabble: Fotobabble helps businesses engage customers with photo and audio-powered social marketing software across social, mobile, and web. Major global brands such as Target Australia, NBC Interactive/iVillage, EA Games, the Sacramento Kings, and Tim Hortons and thousands of small businesses have used Fotobabble’s solutions to deliver effective social media marketing campaigns. For more information, visit:www.fotobabble.com. Follow us on Twitter @fotobabble. Like us on Facebook at facebook.com/fotobabble.

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